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MADNESS

仅从英文翻译来看MADNESS是狂犬病、有病、疯狂、神经病、疯了的意思。


Ever since Shawn Yue founded his personal brand COMMON SENSE (CMSS) in 2010, it had associated with different international brands and fashion units and created quite a number of collaborated items and fashion projects, which had gained a very sound response.


In 2014, Shawn developed a brand new independent label with the concept of MADNESS (MDNS). In comparison with CMSS, which mainly focuses on limited edition collaborative projects, MADNESS is simply a platform - a platform to let Shawn to share his personal fashion and lifestyle preferences. Through this platform, Shawn spreads his belief in "MADNESS BREEDS MADNESS", in which everyone should wisely uses their "MAD", somehow "INSANE" instinct, so as to breed more and more fashion curators.


MADNESS’s collection implements Shawn’s consistency on minimalism with meticulous details and quality materials, together with our online store as a direct platform, MADNESS is dedicated to provide the best quality for people around the world to share the best shopping experience.


2014年,余文乐以MADNESS (MDNS) 为概念,发展出全新独立LABEL。相对于CMSS的别注联承概念,MADNESS就是一个平台,一个让余文乐分享个人时尚与生活喜好的平台。透过MADNESS,余文乐期望“MADNESS BREEDS MADNESS”,以madness这种每个人都应该拥有的「神经」与「疯狂」特质,孕育出像他一样能够创造艺术的同道中人。


MADNESS的产品系列贯彻余文乐的简约风格,配合细节与舒适的物料,以网购形式让世界各地更多人都有机会分享。


自2010年余文乐创立个人品牌COMMON SENSE(CMSS)以来,跟不同的国际品牌与单位联乘了多个时尚单品及企划,获得相当不错的反应。

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